Study Shows Media Consumption and Usage is Affected by Accessibilty, Consumer Choice and Tools

by Natasha42 and Emily8

The Internet provides endless resources and tools for Americans to consume news via different platforms and interact socially via mobile devices. In comparison with the United States, some other countries have limited on the accessibility to social networks and new sources, thus their digital interactions are varied.

U.S. Media Consumption Depends on Accessibility

Media consumption in the United States depends on the capabilities of each device and the media outlet's capabilities of of sending information to that device. For example, more traditional news outlets like The New York Times and The Wall Street Journal depend more on their hard-copy sales, rather than disseminating news digitally. In the American market for digital news, outlets face a much higher competition between each other because of the amount of outlets, media organizations and capabilities available. Yahoo, which is considered a "pure player," is most popular not only in the United States, but also in other countries in Western Europe and Asia.

U.S. Social Network Choice Depends on Reason for Consumption

The most widely used social networks in the U.S. are Facebook and YouTube. The United States government does not put restrictions on citizens' use of these sites, with few exceptions pertaining to privacy, vulgarity and security. However, in other countries the governments may control citizens' access to these sites and therefore access to news outlets. According to Reuters, "news lovers" love Twitter, which is why it is used more in European countries. The interests of the users and the reasons for which media consumers use specific sites affect how much they use certain platforms. In the United States, less people are concerned with the news and are more concerned with social interaction.

Applications Are Becoming More Popular for News Sites Internationally

Smartphones and tablets user are using apps as opposed to mobile sites to gain new information. Users in denmark lead the way with 19% of users using news apps followed by the U.K. with 16%. 50% of Users in the U.K. are mainly using app as opposed to mobile sites on desktop applications. This as increase dramatically over the years. In smart phones it has increased 6% and in the growing tablet industry it has incread 9%. This impacts the news industry as they must now shift from focusing on developing their moblie sites to developing their apps.

Global Media Consumption is Based Need, Frequency and Platform

Global Media Consumption Based on Need, Frequency and Platform from npaulmen